STRATEGY TO DEVELOP AN ONLINE ARABIC PLATFORM

• Increase user accessibility

  • “Can I afford this?” YES! Offer affordable subscription

    • Lowers financial barrier to join

    • Increases number of students that join

    • Creates recurring revenue

  • “Does it fit my schedule?” YES! Start anytime - Learn 24/7 and year-round

    • In-person class model limited where people can join from, cohort model limited when students can join

  • “Do they offer my level?” YES! All levels of Arabic can join

    • This includes those who struggle to read (we now offer Pre-Level 1 classes), are a heritage learner, are a beginner, intermediate, or advanced student

    • Currently, we do not offer for those who cannot read, but we are working on the curriculum for this.

  • “Do you offer for any age?” NO We offer for most

    • This includes older learners, and we hope to make it more accessible for younger learners

  • “Can you offer it at a different pace?” YES! With the platform, one can go at a faster (and perhaps more importantly) slower pace while still accessing live instruction

    • This is the key and the best of both worlds, as they get the best of self-paced (any pace they want) and the best of live cohorts (live sessions and support).

      • This is the goal of the A La Carte model

• Decrease per-student cost

  • Increased automation, increased team optimization

    • Image below shows change in team time allocation with increased efficiencies, more capacity to promote Fawakih, reach and engage students.

  • Reduced administrative barriers

    • Automate email and communication

    • Empowering students to navigate and adjust their financial plans on their own

    • Remove the need for manual roster creation

  • Increased student numbers spread overhead cost